Communications rooted in culture, community grown from belonging.
Hello! Let's amplify your community. I help brands and projects build connection, grow their audience, and communicate with clarity and care.
Get to know me
I'm a freelance social media and community strategist with experience leading projects across the United States and Brazil. My work spans the electronic music events scene, art and culture hubs, and the hospitality and short-term rental market, where I've managed the digital presence of Airbnb properties — as well as collaborations with doctors, influencers, chefs, and NGOs dedicated to conservation and the protection of traditional communities. Across all of these, I build engaged communities, shape distinctive brand voices, and create communication that feels human, authentic, and rooted in the culture it speaks to — turning audiences into communities that genuinely want to belong.
My areas of expertise:
Content Creation
crafting compelling visual and written content across platforms, from concept to final asset
Campaign Management
planning, executing, and optimizing end-to-end campaigns that drive engagement and results
Social Media Branding
building distinctive, consistent brand identities and tones of voice that audiences recognize and trust
Community Management
nurturing engaged, loyal communities and turning followers into genuine advocates
Strategic Planning & Data Analysis
translating insights and metrics into clear strategy and measurable growth
I help people, companies and NGOs build campaigns that matter, bringing focus, creativity, and a real sense of community to every project.
Across electronic music and cultural spaces, I've built communities from the ground up. For Amarathi, an art and culture hub in central Rio, I managed the digital presence as the venue grew its audience and visibility, with content reaching over 200,000 impressions and turning a new space into a recognized name on the city's cultural map. With Inception, an electronic music collective, I handled communication and press materials that earned us coverage on Alataj, one of Brazil's leading electronic music media platforms, and other respected outlets in the scene. My work here is rooted in genuine participation: I understand nightlife and club culture from the inside, which lets me create communication that feels authentic to the people it speaks to.
In personal branding, I've helped clients break through with content built to travel. For Chef Júlio Carneiro, I led a storytelling-driven strategy anchored on a single compelling premise: a Brazilian chef living the Hollywood life. One video reached 2.1 million views on Instagram, generating 180,000 likes, 2,500+ comments, and 2,500 shares, bridging his world of glamour and celebrity with a narrative that went far beyond gastronomy. For Dra. Cláudia de Castro, I created a Reel that surpassed one million views, putting her brand in front of an entirely new audience and demonstrating how the right idea, well executed, can dramatically amplify a professional's presence online.
In the nonprofit and conservation space, I've supported campaigns with real public impact. I contributed to communication efforts around the designation of the Chumash Heritage National Marine Sanctuary off the California coast, a years-long process that drew more than 110,000 public comments, the overwhelming majority in support, and ultimately protected 116 miles of coastline and the cultural heritage of the Chumash people. This work reflects what drives me most: using communication and community to advance initiatives that genuinely matter.
Clients and Collaborations
It's been a privilege to collaborate with a diverse range of brands and organizations across Brazil and the United States. Every partnership tells its own story, and I'd love to share these experiences with you
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